Early-stage startups are always looking for financial support at different stages of their business. However, a new business also needs expertise at various levels, which sometimes requires a guideline, a walkthrough to find shortcuts, or the best way to deal with obstacles on the road to success. This kind of help is not so easy to get because it means asking for someone else’s dedication to the business. This omitted or perhaps ignored gap is prompting other founders and operators to launch a new investment fund named Plural.

Pluriel came from birth to fill this gap with its background and years of experience. Ian Hogarth, Khaled Helioui, Sten Tamkivi and Taavet Hinrikus along with other acclaimed founders have taken on the responsibility of playing an active role in giving back to the next generation of builders and creating an evolving network of peers to solve tough problems by speaking to their specialties. They are launching a fund of 250 million euros to achieve this.

Founders launch €250m fund for other ‘unemployed people’ building the next generation of tech companies in Europe

Plural, a new investment platform launched by the founders and backers of Europe’s leading tech companies, was unveiled today, along with a €250 million seed venture fund to support the next generation of founders with global ambitions.

Founded by Ian Hogarth, Khaled Heloui, Sten Tamkivi and Taavet Hinrikus – with other acclaimed founders to be announced soon – Plural is a scalable investment platform whose investors are exclusively former founders and operators with decades of experience. experience in building businesses.

They founded Plural because across Europe they saw that the vast majority of investors lacked experience in building tech companies. In Europe, only 8% of investors are former operators, compared to more than half of technology investors in the United States. The founders of Plural believe that the scar tissue of building technology companies is invaluable in helping the next generation of founders build companies with global potential.

Plural’s intention is to be a more active investor, focusing on early rounds between €1m and €10m.

Taavet Hinrikus, co-founder of Wise, said: “We are the investors we wish we had when we started our own businesses. Starting a business is a trade and the best way to learn this trade is to work alongside those who have already done it.


Plural, Ian HogarthIan Hogarth said: “We call experienced founders ‘unemployable’ because once you’ve experienced the intense fatherhood that comes with creating something new, it’s hard to work for someone again. We created Plural to give unemployed people a home and put their entrepreneurial energy behind missions and founders in whom they deeply believe.


Plural, Khaled HeliouiKhaled Helioui said: “So many opportunities are left untapped today because exceptional founders often don’t meet standard investor recognition criteria. Unfortunately, investors lack the risk appetite to realize the ambitions of the founders and therefore the full impact that the founders seek cannot be realized. By changing the funding mechanisms that today act as conservative gatekeepers, we can unlock so much potential.


Plural, Sten TamkiviSten Tamkivi said: “We are extremely optimistic about the potential of technology coming from Europe that can benefit the whole world, as well as improve the lives of people across the continent. We have already seen the real impact that a well-funded startup scene can have on the economies of small countries like Estonia – now is the time to extend that impact to GDP level across Europe.

Between them, Taavet, Sten, Ian and Khaled founded four startups – Wise, Songkick, Teleport and Certific – and were instrumental in building three companies, including Skype, Bigpoint and Topia. The four operators-turned-investors have also been investing for years, with significant success. Their portfolio companies include Deliveroo, Hopin, Pipedrive, Chorus, Uber, Zego and Bolt. As Plural, they have already invested in 14 companies, including Feather, NFTport, an NFT infrastructure company, energy storage company Field, metaverse company Ready Player Me and student banking challenger MOS.

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