NEW YORK–(COMMERCIAL THREAD) –SIMON Markets LLC (SIMON), a financial technology company transforming the wealth management landscape with its leading digital platform for finance professionals, today announced a partnership with + SUBSCRIPTION®, the premier order management system and electronic subscription document technology for alternative product transactions, to launch the premier wealth management industry marketplace that enables finance professionals to manage all of their investments alternatives on a single end-to-end platform.

SIMON’s fund marketplace:

  • Provide product reviews, training and investment lifecycle management for private and registered funds from a range of leading asset managers

  • Provide transparent order management with the innovative fund subscription technology of + SUBSCRIBE

  • Be available to more than 100,000 finance professionals in more than 50 wealth management companies who have access to the SIMON platform

As an industry first, the bundle offers a powerful solution for large wealth managers who currently struggle with a manual, error-prone, paper-based fund underwriting process that hampers allocation levels. appropriate and efficient management of the exchange of alternatives within client portfolios.

“SIMON’s partnership with + SUBSCRIBE provides our asset managers with a cutting-edge alternative asset platform to bring simplicity and ease of use to this asset class,” said Jason Broder, CEO of SIMON. “In a short period of time, + SUBSCRIBE has both built and defined the technological space of electronic underwriting documents for institutional fund managers and investors. Together, we enable advisors to expand beyond traditional 60/40 portfolios with more forward-thinking allocation models and providing them with frictionless trading capabilities for alternative investments.

SIMON’s wealth management platform currently serves a growing base of finance professionals in leading private banks, brokers and RIAs with access to emerging alternative solutions, such as structured investments, annuities, ETFs. buffered and digital assets. The fund market will expand the investment options available to wealth advisers to include major private equity funds, private credit, real estate, venture capital, hedge funds and registered hedge funds.

“SIMON’s creation of an alternative asset management platform and fund market, powered by our out-of-the-box order management system, will transform the way finance professionals view alternative investments as a component of the portfolio, ”said Rafay Farooqui, Founder and CEO of + SUBSCRIBE. “SIMON is the only wealth management technology platform positioned to provide the elusive complete lifecycle and sales support solution for wealth managers. Powering the launch of their fund market is a key step in our mission to lead the digitization of the alternatives industry. ”

+ SUBSCRIBE’s electronic subscription document technology is used worldwide by more than 5,000 institutional investors, 1,200 private funds and 300 service providers such as fund creation law firms, fund administrators funds and custodians of assets. Establishing seamless system-to-system integration to enable digital transactions provides centralization and operational ease of use for the various functional groups and investment professionals who form the alternative investment programs within each. wealth management company.

Broder and Faroo, both of whom are Goldman Sachs alumni. SIMON separated from Goldman Sachs in 2018, with the support of seven leading financial institutions: Barclays, Credit Suisse, Goldman Sachs, HSBC, JPMorgan, Prudential and Wells Fargo. In July 2021, SIMON announced a $ 100 million Series B strategic growth financing round led by WestCap.


An award-winning financial technology company, SIMON is committed to transforming the digital experience of finance professionals, enabling them to better serve their clients. SIMON’s smart and innovative platform provides a suite of end-to-end digital tools to more than 100,000 financial professionals, who serve $ 5,000 billion in client assets, providing them with on-demand training, an intuitive marketplace, real-time analytics and a management lifecycle.

With a focus on redesigning the advisor experience, SIMON sets new industry standards, simplifies the complex, and delivers structured investment, annuity, and defined-outcome ETF solutions to professionals in the industry. investment, centralized within a single ecosystem.

For more information on SIMON, visit and follow the company on Instagram, LinkedIn, and Twitter. Securities Products and Services Offered by SIMON Markets LLC, an SEC Registered Broker, Member FINRA / SIPC. Annuities and Insurance Services provided by SIMON Annuities and Insurance Services LLC.


+ SUBSCRIBE is a provider of enterprise software solutions for dispatchers, sponsors and service providers that enable the digital transformation of the alternative investment industry. The company is the leader in order management system and electronic subscription document technology for alternative product transactions.

For more information on how + SUBSCRIBE fuels Alternative Investments®, visit and follow the company on LinkedIn and Twitter.