LaVida Studios will be responsible for all Africa-based production for The Story Lab.

In addition, Denstu also announced a joint initiative with the African International Film Festival (AFRIFF) to support African writing talents to create globally receptive original African stories.

We are thrilled to work with Dentsu and his team The Story Lab in the United States to bring authentic and compelling African stories to the world,” Chioma Ude, Founder of AFRIFF and Managing Partner of LaVida Studios, shared confirmation of the newly signed deal.

Story Lab Executive Vice President and Head of Scripted Content Geneva Wasserman added, “The combination of LaVida’s partnerships with top Nigerian creators and the global network and Dentsu’s presence will serve as a bridge between these top content creators and the global market through this collaboration. We are honored to bring these stories to the world.

The $50 million fund is accessible from PAC Capital’s PanAfrican CCI Fund 1, a $100 million fund that was established to finance film production and distribution in Africa.