Fida, the Fashion Illustration and Drawing Awards, is launching its first summer fashion arts exhibition to be hosted by the Istituto Marangoni Miami during the upcoming Miami Swimming Week. The school’s Billboard Building, designed by Shulman + Associates, in the city’s Design District, is famous for its blend of traditional and contemporary architecture, and will feature works of art that will likewise combine craftsmanship. to the latest technologies.
Fida’s mission to promote fashion artists across the world is moving forward with the exhibition titled Ultramarine based on the idea of exploring the blue hues of lapis lazuli, the key ingredient in intense ultramarine pigment. The artwork will be properly displayed against the backdrop of Miami’s dazzling sea and sky. Applications are currently being accepted and fashion artists can find all the information on the FidaWorldwide website.
“Ultramarine remains one of the finest and most sought-after pigments used by Renaissance painters and contemporary artists,” said Diane Morgan, co-founder of Fida. “The artists were inspired by color, which was once used to represent the dresses of the Virgin Mary to symbolize holiness and humility, to modern designs, including cyanotypes by Robert Rauschenberg, and as inspiration for Phoebe Philo’s fashion collections in SS17 for Celine, using body print illustrations by Yves Klein.
Fashion illustration unites Fida and Istituto Marangoni
Fashionunited spoke with fashion dean in Marangoni, Massimo Casagrande, who is committed to giving more exposure to fashion illustration and who had previously worked with Fida co-founder Patrick Morgan on a joint exhibition for the London Design Festival in 2016. The school has an 86-year heritage of creating fashion professionals, and over the past two years Miami has undergone an incredible creative and artistic transformation, so it seemed to me just do it now, ”Casagrande said.
Students from Istituto Marangoni Miami have participated regularly in Swim Week, working behind the scenes or in showrooms to gain experience in the industry. “We will also have a 3 month pop-up showroom in our building with swimwear and cruise collections, and invite the press, buyers and industry people into the building to view the collections,” Casagrande said. However, this time around there is an added bonus for the school. “This year will be special for us as two of our graduates have launched their own swimwear brands, so we will be promoting their collections during MSW.”
As Miami opens up post-covid, Casagrande sees only one opportunity. “I see fashion illustration as a newspaper of the time, a visual newspaper of an era that is not photographic and homogenized, but expressed through the pen, inks and brushes”, he said. he declares. During the lockdown, when photoshoots and fashion shows were canceled, he believes the illustration, which flourished on social media, helped keep the fashion fantasy alive, and for him the importance from January 2020 Vogue Italia who avoided photoshoots in a gesture of sustainability to create the whole problem with illustrations still resonates. “In the ’80s and’ 90s, the Istituto Marangoni was offering courses in fashion illustration, and something I would love to do with the Miami school is bring back this art form because it is so important and relevant. for our industry, ”said Casagrande. “Thanks to this collaboration with Patrick and Fida, I feel that we are taking our first steps to achieve this. “
Admission to Ultramarine will be free and open to the public between July 7 and August 5, 2021. An invitation-only vernissage will take place on July 6 and all works will be available for purchase on the FidaWorldwide website. A percentage of the sales will go to the Istituto Marangoni Miami and Fida scholarships.
Images provided by Istituto Marangoni Miami and Fida.
Fashion editor Jackie Mallon is also an educator and author of Silk for the Feed Dogs, a novel set in the international fashion industry.