Family business Oz Hair & Beauty has secured a number of investors specializing in e-commerce, retail and hair care, and will lead the company to roll out a nationwide network of experiential hairdressing showrooms. and beauty.

The investment will also enable the company to improve its online experience, expand its brand and category offering, and capture a greater market share in the Australian hairstyling and beauty market by 11. billions of dollars.

The investment group is led by Edison Growth Fund, as well as BBRC, which has previously invested in companies such as Bared Footwear and Accent Group.

“Attracting companies of this caliber is a big step for us, but it’s really just the start,” said co-founder Anthony Nappa.

“We see great opportunities in our market and the additional experience, support and capital will really help us pursue these opportunities.

“The support we have now will allow us to offer even more to our customers and brand partners, and it provides us with additional resources to invest in growth. “

The deal also brings hair and beauty industry expert Ward Gauvin into the business, who will serve as executive chairman of Oz Hair & Beauty.

“We have the capital and the ability to invest to make sure everything we do is best in class,” said Gauvin.

“This includes investing in technology and data, content and marketing, and leveraging [co-founders] Antoine and Guy [Nappa’s] focus on customer focus.