Any business that has a strong brand online or offline will need quality graphics. This is why exceptional graphic design services are so important.
Unfortunately, some businesses find themselves facing a bottleneck with their visual branding because they don’t have access to enough visual assets. They may work with a graphic design company capable of creating a small number of stunningly beautiful designs. The problem is, they might need to prioritize quantity of visuals almost as much as quality.
Therefore, it is important to hire a graphic design company who knows how to create bulk designs or how to do it yourself. The future of your brand may depend on your ability to develop quality visuals in a timely manner.
You can work with a big company like Penji or learn graphic design. Either way, you need great visual creations.
Why is it important to create a high volume of visual assets?
You probably regularly hear business people talk about the importance of quality over quantity. However, the quantity is also very important in many cases. This is arguably even more true with visual branding and marketing than in most other areas of business.
One of the big issues to consider is that the quality of marketing visuals is very subjective. Countless marketers have observed that there is often a marked difference between the perceived quality of a visual asset and its conversion rate or other performance metrics.
Part of the problem is that it’s very difficult to understand the response that different demographics will have to different visuals. There are a number of unconscious factors that influence the performance of a banner ad, web design template, or other visual.
This means that there has to be a lot of testing to determine which visual assets are best for your branding or marketing campaign. You need a lot of different creations to test and see which ones work the best.
How to create scalable graphic design strategies?
There are a variety of things you can do to make sure you have enough visuals for your branding and marketing campaign. Some of the most important ideas are listed below.
Have access to Creative Commons or low cost photo and video platforms
There are a number of websites like Pixabay and Flickr that allow businesses to access photos, videos, and other visual content that they can use for commercial purposes. There are also many stock photography sites that offer content as well. Creative Commons websites generally allow people to use most content for free, even if they have business goals in mind. Archival photo websites usually charge a license to use them, but the cost can be affordable if you use the right sites.
Use the right graphic design tools
There are many graphic design tools. Canva and Photoshop are two of the biggest examples.
You will find that there are a number of templates and effects that you can use with these graphic design platforms. This allows you to create many different types of content in a very short time. One business owner said Canva allows him to create over 300 unique visuals in about an hour.
Work with the right graphic design company
Some graphic design companies are capable of creating a lot more content than others. You want to make sure you’re working with a company that can create enough marketing visuals to meet your needs. Make sure you know their capabilities, both in terms of quality and quantity. This will help you decide which graphic design companies to work with.