Digital Marketing 101: Organic Content Versus Branded Content


On any media platform, it’s important for businesses to stay consistent and relevant to effectively reach their desired audience. The best way to do this is to create content regularly!

Marketers use the term “content” frequently, but what does it really mean? HubSpot defines content creation as the “process of generating ideas for topics that appeal to your buyer persona, creating written or visual content around those ideas, and making that information available to your audience in blogging form.” , video, computer graphics or other format ”.

The possibilities for content creation are endless with the wide variety of technologies and applications available at your fingertips. At My Buckhannon, we use a wide variety of social media tools and platforms to share new content and updates on behalf of our clients on a daily basis.

In the context of content creation, we see two branches: organic content and branded content.

Organic content can best be described as general business ads delivered using eye-catching images in the form of a photo, video, story, or blog post. Organic content is fun because a business can really let their brand personality shine naturally. A TikTok video or Facebook meme are fun ways to keep audiences engaged with your social media platforms while getting your business message across.

Content like this can be created in-house or with the help of an external agency (like My Buckhannon) and is published as a regular post on a company’s own media platforms. This content also creates conversations around your business that you might not otherwise receive. For example, giveaways are an organic way to retain followers while sharing details about upcoming events or an upcoming sale, or to generate interest in your businesses that followers may not have had. lucky to visit so far!

On the flip side, successful businesses also make heavy use of branded content. Branded content is the professional representation of a business through platforms such as a website or print advertisement, or through paid sponsored posts on social media platforms. This type of content is a good way to positively reach your target audience in a way that conveys professionalism and confidence, like in a newspaper, website, or TV advertisement.

Branded content is delivered to the public on a variety of channels and generally reaches a wider audience than an organic post. However, this comes at a cost. Branded content is created and funded by an advertising entity, such as My Buckhannon. Graphic design software and ad copy are the starting point for a successful branded content campaign. Let us take care of designing the perfect ad for you!

Creating content can be so much fun! Be creative for your next campaign!

Want to learn more about how we can help your business? Tap here and we’ll get back to you!

The Mon Buckhanout of team

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